You've decided to start a blog because you know that blogs are an important way to market your business. You've created a WordPress.org blog hosted on Hostgator. But you're feeling frustrated because you've made several posts but you haven't seen any increase in sales. You ask yourself, "What am I doing wrong?"
Don't blame yourself. Recognize that you're learning a new skill and it takes the time to master the skills you need to build a successful online business. Begin by evaluating your use of keywords in your blog. You may ask "What are keywords?". The American Heritage Dictionary defines a keyword as a word used as a reference point for finding other words or information". The search engines use keywords to find your blog post.
Keyword research will help you identify the keywords that your customers use. Google has an extensive free keyword tool that can help you find good keywords. It indicates the number of people who searched on a keyword the previous month. Use keywords with a search volume of several hundred people a day.
The Google keyword tool also indicates how much money is spent through Pay Per Click (PPC) on your keyword. The more money is spent on a keyword the more money is probably made from it. If little money is spent on a keyword, it won't produce the results that you want.
The Google tool will also give you some ideas on similar keywords to use. For example, if you enter "start a blog" in the Google tool, it will indicate that "how to start a blog" and "starting a blog" are other options that you could use. So choose good keywords, keywords that pay.
Use your keywords in the title of your blog post and indicate the keywords in the tags on your post. You can also refer to a previous blog post on a similar topic. Use a hyperlink to the previous post with the keyword phrase as the anchor text. You can also use keyword phrases in the headlines in your post. Breaking up a long post with headlines will make it easier to read.
Finally you can turn your blog post into an article and submit it to the article directories. Put a link to your blog in the resource box. You would also put a hyperlink to the blog post on a similar topic. Use a hyperlink to the previous post with the keyword phrase as the anchor text.
You could also create a video from the content in your blog post and submit it to the video websites. Videos are ranked higher on Google and if you choose your keywords wisely, your video could be ranked on page one of Google.
Apply these tips to your posts so the search engines will find your blog posts, articles and videos. As more people find out about your products, the more sales you make. Know that you are creating a profitable online business that generates the income live your dreams.
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